• Challenge

    • PrecisionPoint have a wide range of marketing tools to generate leads, including considerable experience of using telemarketing to identify potential sales opportunities.
    • As a rapidly growing organisation operating in a competitive environment, PrecisionPoint have some ambitious growth goals both in their existing and in new markets.
    • They had identified the Benelux countries as a major revenue opportunity.
  • Who are PrecisionPoint and what do they do?

    PrecisionPoint, a UK software house, was formed in 2002 and has rapidly expanded since that time, establishing a strong reputation in their chosen markets. Today they have offices in both the UK and the US. PrecisionPoint delivers powerful business intelligence and software solutions to mid-sized organisations. PrecisionPoint gives Microsoft Dynamics NAV and AX users the tools they need to access and analyse a cohesive and complete data warehouse of corporate information that is accurate, timely and tightly synchronised with production sources.

  • Partnership with EngageTech?

    EngageTech work on a payment by results basis. Only once the meeting has taken place and the quality confirmed by the client do they receive payment.This means that the team at EngageTech are highly focused on ensuring that all the meetings are extremely well qualified giving the client a real and genuine opportunity to close some business. For convenience, EngageTech manage the meetings directly with the diaries of the client. Because of this, EngageTech were hired to generate and set up well qualified meetings for the PrecisionPoint sales team initially in Holland.

  • What did EngageTech do?

    EngageTech were initially contracted to deliver 80 meetings. Once the meetings were arranged, EngageTech fully briefed PrecisionPoint representatives to ensure they get the maximum benefit from the appointment. Thanks to the quality of the leads, within the first two months PrecisionPoint had closed a deal that covered the entire cost of the EngageTech lead generation campaign. The client reported that over 95% of the meetings had delivered successful and quality dialogues.

Would they recommend EngageTech?

Following the success of the campaign in Holland, PrecisionPoint instructed EngageTech to start a campaign in Denmark, and to take over their US campaigns, as well as continuing with the Benelux campaign.

Vince Neal, Sales Manager at PrecisionPoint, said:

“I would certainly recommend them to any other organisation looking for qualified sales opportunities. The quality of their results and flow of information is first class which is all supported by a highly responsive, flexible and knowledgeable team who really feel like an extension of the PrecisionPoint sales team.”

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