4sl’s sales are slow burners and many deals take up to two years to come into fruition. The company was seeing a decline in the number of new business meetings being achieved and was looking for a team of people to help its Business Development Managers get in front of high profile customers.
Who are 4sl?
4sl delivers enterprise storage and backup services on premise and in the cloud. The UK company is headquartered in London, with operations in the US, the Netherlands, Germany and India.
4sl’s clients include several FTSE100, Fortune 500 and Global 500 companies with big names including Sky, Bupa, Investec, HSBC and Nokia.
The company employs the largest group of accredited engineers and consultants than any other independent UK firm and in 2013 and 2014 4sl was listed in the Sunday Times Tech Track top 100 fastest growing private IT companies.
4sl was eager to have more business meetings arranged for their business development managers. However it wasn’t just numbers that mattered but the quality of the meetings. The EngageTech team worked like an in house team. Calling potential prospects and arranging those all important meetings.
EngageTech created a steady uplift in new business meetings for 4sl. This resulted in 110 new business appointments being booked since the inception of the campaign in June 2016.
Duncan Macdonald, Head of Sales & Marketing for 4sl, said:
“EngageTech worked hard to listen to our challenges and proactively created news business opportunities for our team. The team were flexible and open to improving their methods and hit their targets month on month. Working with EngageTech has meant no more administratve headaches for my team and taken a huge burden from us. We will continue to work with EngageTech in the future and look forward to building our sales pipeline further.”