- Northdoor has a large existing client base, but wished to further expand.
- In the past, telesales had proved successful at growing their client base, but Northdoor had experienced problems with this strategy, including the closure of their in-house telesales team due to poor results.
- Previous experiences with other external telesales companies had resulted in a lack of quality, so Northdoor set about looking for a different approach.
Who are Northdoor
Northdoor is an IT consultancy and services provider specialising in IBM solutions. With more than 20 years of experience it helps Enterprises achieve optimal results from their IBM infrastructure and software solutions. Northdoor has has been an IBM Partner since 1989 and a Premier Business Partner since 2005. Northdoor’s Enterprise Solutions based on IBM technologies range from storage selection and implementation to integrated information management, with customer engagements varying from a number of days to multi-resource projects lasting several months.
Northdoor appointed EngageTech due to our key differentiator – we measure our success by the number of targeted meetings we achieve for our clients. The ROI for Northdoor is clear – they can accurately assess the meetings are of high quality before they are invoiced for them.
Target: Northdoor decided to target c-suite executives including CIOs, Chief Security Officers and Chief Compliance Officers.
Data: Northdoor provided EngageTech with the names of the companies they wish to approach and then EngageTech identify the individuals either using their existing and extensive database, or build new contacts as necessary.
Our partnership with Northdoor was established in 2011 and we are still delivering high quality appointments today
Successful meetings to date…
AJ Thompson, Director, Northdoor, said:we needed to rethink our strategy and liked what we heard from EngageTech. We liked the way they wanted to be rewarded for their work in terms of delivering quality face to face meetings. It not only offers us real value for money, we can see we are being delivered something tangible. If they don’t produce the meetings they don’t get paid so it’s a win for us
To date, EngageTech have set up over 300 successful meetings for Northdoor, and continue to run campaigns for Northdoor on an almost continuous basis.