- Palamida decided to replicate the approach of their US telesales team but in the UK.
- After reviewing the market, they selected EngageTech because of their excellent reputation in delivering results in the IT market
- Palamida products are sometimes quite technical and the target audience is of a more senior nature.
Who are Palamida?
Palamida is a US software company founded to develop products and services for a new software category – Software Composition Analysis. Today they are represented across the world in Asia, Europe, India, the Middle East and North America. Palamida was launched in 2003 after its founders learned first-hand what happens when companies don’t have full visibility into the code base of applications based on Open Source Software. Their experiences inspired them to create a solution.
Palamida products and services enable stakeholders from development, legal and security to collaborate to maximise development productivity through widespread use of open source and other third party software whilst minimising the risk of IP infringement and security vulnerabilities.
A key driver of Palamida’s rapid growth and international expansion has been its ability to generate high quality cost effective leads from its in house Sales team in the US.
Was the UK campaign a success?
Data: EngageTech used their extensive existing databases and also built new data sets in order to target senior management in IT and legal functions.
Engagement: EngageTech were able to assist Palamida in acquiring audiences for webinar and seminar programmes, delivering high quality audiences for Palamida to maximise the effectiveness of this activity.
Would they recommend EngageTech?
As EngageTech met the challenging targets of the client without a compromise in appointment quality, Palamida have expanded their campaign to mainland Europe, another area which EngageTech have considerable expertise.
Greg Kelton, the Managing Director of Palamida EMEA, said:
“EngageTech have more than met our expectations. The team we work with at EngageTech are professional, prospect meetings are well set up, rarely cancelled and when we arrive the prospect already has a good grasp of our offering. This combined with their proactive approach and desire to improve their pitch and ability to understand and describe our offerings make them just the type of company we want to work with. EngageTech represent very good value for money”.